Back to Blog


Scale-Limited Idea: Keep others insecure and yourself indifferent

In my years of industry, I've discovered some "dark arts". They can make you more effective at work, but have inherent scaling limitations and dangerous side effects. Here is the story how I derived my first dark art.

A year into my new job, I still felt like a failure. I was an account manager, yet I sucked at negotiations. Despite extensive preparation and a deep understanding of how my technology worked, my proposals never met customer needs. Feedback was relentless: my product was too expensive, not reliable, and execution problems were due to my incompetence. Wounded by these failures, I used each instance as motivation to work harder, later, and more creatively. But by the time COVID hit, I was ready to self-demote back to engineering. Thank goodness for COVID.

You see, COVID levelled the playing field for stress. Once my negotiation counterparts started experiencing lockdown stress, they behaved a lot more like me. They were simultaneously working harder, less effective, and more pliable. The implication was spooky: frazzled people could be manipulated to my benefit. It was also clear why I myself was miserable: I had been hazed for negotiation leverage.

Many readers will chuckle at my naivety, noting that such methods have been well-known forever - Sun Tzu was writing about it in 5th century BC! I abstractly knew about these methods, but somehow this knowledge didn’t leave me any less pliable. But once I viscerally understood, how should I respond? Within the scope of the job, it was easy:

Failure Mode #1:
Assigning self-worth relative to positive feedback at job
Solution:
- Cease caring about customer feedback in job

Failure Mode #2:
Responding to noisiest problem, instead of most impactful problem
Solution:
- Reduced cycles of learning; intentionally slow response times

Almost overnight, I recalibrated from a "how do I help?" personality to a posture of indifference. My management sensed the change and loved it. I could now parse the important issues from the noise, and I no longer signaled weakness. I started winning negotiations, partially because I was less vulnerable, and partially because I was more focused.